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LED Screens, Wi-Fi, Menu by Sanjeev Kapoor: Tejas Train Between Mumbai and Surat to Start in March

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Here's some great news for regular commuters who take trains between Surat and Mumbai - you can soon choose to travel in style with access to all amenities possible. Railway Minister Suresh Prabhu has announced that the Indian railways will soon be introducing a high-end Tejas train that will ply between Surat and Mumbai and vice versa at 130 kmph. The journey will last less than two and a half hours and those who take the train can expect to be pampered quite a bit. The service is expected to start from March.

The Tejas train is a new class of trains that will be commercially introduced across the country in 2017. Prabhu, who was attending the Southern Gujarat Chamber of Commerce and Industry in Surat, made this announcement recently.

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Photo credit: Facebook
The Times of India quoted him as saying, "It will offer on-board services such as entertainment, local cuisine, Wi-Fi, etc. through a single service provider to ensure accountability and improved customer satisfaction." The introduction of Tejas has caused quite a bit of interest among the general public. So far, the government has declared that there will be three routes - Anand Vihar Terminal to Lucknow Junction, Delhi to Chandigarh Tejas Express and Mumbai to Karmali (North Goa). They are expected to cost about 20-30% more than the fare of a Shatabdi express.
You may also like: 5 Steps Indian Railways is Taking to Improve Services and Increase Revenues
But they are also expected to offer far more features than the average Indian train. Apart from free Wi-Fi, expect cuisine curated by celebrity chef Sanjeev Kapoor, LED screens on the backs of all seats for in-train entertainment, hand dryers, bio-vacuum toilets, water level indicators and more.

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Find Toilets, ATMs, Water Coolers and More at Mumbai Local Stations Super Easily With This App!

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If you are among the 7.5 million commuters taking one of 2,342 train services spread across 465 km in suburban Mumbai, chances are you could use some additional help to ease your daily commute. Well, things are going to get a lot more convenient for the 3.5 million that take the trains along the Western Railway (WR) route. The WR (Mumbai Division) has launched a new app for smartphones called DISHA that will help its commuters navigate across the stations better.

Using this app, which is free, users can easily locate a number of facilities in the stations along the route. Think ATM machines, automated ticket vending machines, toilets, escalators and more.

local trains 1 Speaking to the Hindustan Times, Mukul Jain, divisional railway manager (DRM), Western Railway (Mumbai division), said the team had made a concerted effort to provide highly accurate information for the passengers' convenience. He said, "This is a resourceful mobile app, which will give passengers exact information and location of the platforms and also direct them to restaurants, ATMs, exit points or escalators. All this, at the click of a button on your smartphone."
You may also like: Trains Will Fly: Indian Railways to Implement Maglev Train Project within 3 Years!
The stations that fall under the WR route are some of the most crowded ones in the city, including ones in Andheri, Malad, Dadar, Bandra, Borivli and more.

After installing the app, the user has to choose the station they want information about. Then depending on their pressing needs, they can click on the relevant categories to access the data they want.

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Image for representation. Image source: Wikimedia
The app is so detailed that users can even find out where the taxi/auto stands are; locations of medical rooms, offices of railway officials and even water coolers! So next time you travel by Mumbai locals, make sure to take DISHA with you. DISHA can be downloaded here

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#HowToDressLikeAnIndianWoman – Here’s How Women on Twitter Stood up to an Educator’s Sexist Statements

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When women dress like men, they run the risk of getting Polycystic Ovarian Syndrome, a gynaecological disease that occurs due to hormonal imbalance, and this in turn reduces their urge to reproduce.

This is patently untrue with no basis in any form of scientific study.

But that didn't stop Swati Deshpande, the principal of Government Polytechnic College in Mumbai, from noting exactly that while mulling a change in the uniform worn by the female students of the college (which is currently a pair of trousers and a shirt), according to a report in the Times of India. And as with most bizarre statements that end up making the news, it wasn't long before the internet came together; but this time it was not to troll, but rather shut down the misogyny inherent in such a thought process. Soon, the hashtag#DressLikeAnIndianWoman started trending on Twitter for hours.

Women especially showed up in droves to post pictures of themselves in different kinds of everyday attire, collectively standing up to moral policing and harmful and unfounded notions of what they should be.


You may also like: The Tweeter Side to Life: How Indians on Twitter Are Making a Difference
While the principal of the college has yet to respond to the backlash, women in India continue proving that they will keep fighting for their rights with their sense of humour intact.

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From Dump Yard to Mumbai’s Green Lungs: The Amazing Journey of Mahim Nature Park

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While the urban landscape of Mumbai is a large portion of its landmass, a few green pockets stand out as ecosystems vital to the city's health. Sion’s beautiful Maharashtra Nature Park (MNP), better known as Mahim Nature Park, is one such place. However, few know that the thickly wooded park — which today boasts of 18,000 trees and a wide array of wildlife — was once a garbage yard into which hundreds of tonnes of garbage from across the city was dumped everyday. Located on the bustling Bandra-Sion Link Road, the dumping ground was shut in 1977.

Then around 40 years ago, three Mumbai residents, all of whom worked for the World Wildlife Fund (WWF) India, took it upon themselves to transform the area into a green lung for the city.

[caption id="attachment_86126" align="aligncenter" width="1200"]Untitled design (15) Mahim Nature Park[/caption]
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Inspired by the vision of late ornithologist and naturalist Salim Ali, corporate lawyer and chairman of WWF (Maharashtra and Goa) Shanta Chatterji, along with education officer Himanshu Joshi, conceptualised the park as a green refuge that also served an educational purpose, while architect Ulhas Rane planned its layout.
"We first conceived the idea of a park, the first of the kind in India, which would showcase different varieties of trees, found in India. From there we proceeded to drive home the point that anything detrimental to nature can cause a lot of harm to human life," says Chatterji.
In 1977, WWF India submitted the proposal to create the park to the Mumbai Metropolitan Region Development Authority. Once this was approved, the trio enlisted the help of US National Park service team to implement the design and the theme of the park in the 1980s. The team had two major targets – creating an educational theme park for children and developing a mangrove forest. The first tree (they chose evergreen trees to attract birds) was planted in 1983 by Dr Salim Ali, and then began the process of converting the dumping ground into a park. It was not a pleasant task, scraping through harmful garbage, and spreading soil over it before planting trees.

Amazingly, absolutely no artificial fertilisers or chemicals were used in the transformation. Instead, vermiculture programmes and rainwater harvesting were made the mainstay of the park.

[caption id="attachment_86125" align="aligncenter" width="558"]bttrfly (Medium)3 Mahim Nature Park is home to a thriving butterfly population[/caption] Around the same time, an extensive clean-up drive was conducted to clear the polluted Mithi river and the Mahim creek, along whose banks the dumping yard was located. Next, close to 1,50,000 mangrove saplings were planted on the periphery of the park along the creek. Today, it supports a lush evergreen mangrove forest. After years of tireless efforts, the park was opened for school children in 1992. Anand Pendharkar, a Mumbai-based environmentalist who witnessed the efforts taken by the trio to develop the park, said the work was all the more difficult as communal riots were going on during that time.
"Amid the riots, Salim Ali's vision of a beautiful green space, where children could interact with nature,  was brought to life. The transformation from a dump yard into a thriving forest was a herculean task as the place was full of filth and dirt," says Pendharkar.

Also ReadThanks to This NGO, There’s Now a Forest in the Middle of the Concrete City of Gurgaon
In 1994, the Maharashtra Nature Park Society took over the work and began allowing general public to visit the park.
Environmentalist Mhaskar, who has been with this project since its conceptualisation, feels that the park has been a boon to school children. "Initially it was planned for school kids. But when we realised that we needed finances for setting up additional facilities like an amphitheatre, library, etc., we decided to open the park to other visitors too. Proceeds from sale of ayurvedic plants grown in the park also added to our finances."
Since the trash in the landfill makes it difficult for trees to access groundwater, the management has to keep planting new trees to replace dead or fallen ones. To help them along, the authorities fill water in irrigation pits close to the trees in winter. Their roots, sensing sustenance nearby, reach out steadily towards the water over the next few months, right in time for the scorching summers of Mumbai. The team also ensures that most of the trees planted are of Indian varieties and that exotic, water-intensive varieties are avoided. Additionally, a section of the park has been earmarked for medicinal plants and horticulture. To irrigate the vast vegetation in the park, a rooftop rainwater harvesting system has been built, which stores around 2,000 kilo litres of water every monsoon.  The water collected is stored in an open pond, which is home to several aquatic plants and provides a backdrop for the park's Rain Education Centre.

In about three decades, like a lotus that blooms amid filth, this space has turned into a mini forest that literally rises from the squalor of Dharavi (Asia's largest slum that lies at the edges of the park).

[caption id="attachment_86119" align="aligncenter" width="500"]tumblr_inline_nw5mmrQGwm1tobr5k_500 A pathway through Mahim Nature Park[/caption]
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With such transformation over the years, Mahim Nature Park is frequented by nature lovers and students who consider it a treasure trove of species. Every year, around 1.5 lakh people visit this park, which has 14,000 species of vegetation, 120 varieties of birds, over 75 kinds of butterflies, more than 30 species of spiders and a large population of reptiles. Blanketed by a verdant cover of vegetation, the park seems less noisy and cooler than the busy streets outside. A place has been earmarked for bird watchers near the creek from where they can observe the rich avian biodiversity of the park. One can also take a leisurely stroll on "Shanti Path," a canopied walkway that winds its way through the entire length of the park.

Right in the centre of the Mahim Nature Park is a building, which houses among other things,  an amphitheatre, an audio-visual room, and a well-stocked library.

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Popular with picnickers, nature enthusiasts and amateur photographers, the park also hosts nature trails (organised by Bombay Natural History Society) and farmers' markets on Sundays. A forest that literally rose over a heap of garbage, Mahim Nature Park is not just a green getaway amid the concrete jungle of Mumbai, it is also a centre for promoting much-needed environmental awareness. Where: Bandra Sion Link Road, near Dharavi Bus Depot, Dharavi. Getting there: It is walking distance from Sion (Central Railway Station). Dharavi Bus Depot is the landmark. From the Western line, alight at Bandra (East) station, take the Eastern Skywalk till its last exit, at Kala Nagar Junction. From here, hail an auto to reach the park. Timings: Weekdays, 9.30 am - 6 pm. To enter on weekends or public holidays prior permission is needed. To contact Mahim Nature Park, click here.
Also ReadThe Man Who Has Created 33 Forests In India – He Can Make One In Your Backyard Too!

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After Kalpana Chawla & Sunita Williams, Here’s the 3rd Indian-Origin Woman Go to Space

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In November 1997, Kalpana Chawla became the first woman of Indian origin to travel in space as the mission specialist and primary robotic arm operator aboard the US space shuttle Columbia. In December 2006, Sunita Williams became the second woman of Indian origin to venture into space when the US shuttle Discovery rose into the night sky on a 12-day repair mission to the International Space Station (ISS).

And in 2018, Indian-origin Shawna Pandya may become only the third woman of Indian origin to go to space.

[caption id="attachment_86294" align="aligncenter" width="363"]16473105_10101028320350775_5946633358527108763_n Shawna Pandya[/caption]
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A general physician, 32-year-old Shawna Pandya is one of two candidates shortlisted from 3,200 people enrolled in the Citizen Science Astronaut (CSA) program. She may fly with eight other astronauts in space missions slated to take off by 2018. Shawna, who was born in Alberta in Canada and has roots in Mumbai, is a woman of many talents. Apart from being an astronaut currently preparing for two space missions, she is a general physician (who works at Alberta University hospital), an author, an international taekwondo champion and has trained in Muay Thai with a Navy SEAL.

Fluent in French, Spanish and Russian, this multitasker has even been a Silicon Valley entrepreneur, sung in an opera, walked the runway as a model and given a TEDx talk about resilience!

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Deeply passionate about both space and medical science, Shawna decided to study neuroscience because the first Canadian woman in space, Roberta Bondar, was a neuro-opthalmologist. This branch of medicine investigates the effects of spaceflight on the central nervous system of humans to establish countermeasures that will mitigate effects like space motion sickness.
"Since I was a kid, I loved space, I loved the stars. When I was 10, I became obsessed with astronomy," Shawna told CBC. "All my junior high science projects or reports, they were all space related...I think the idea of doing something that's so adventurous and really pushes the bounds of exploration, and the fact that you'd get to space really, really resonated with me."
After completing her B.Sc in neuroscience at University of Alberta, Shawna did her M.Sc. in space sciences at International Space University. Thereafter, she got her MD in Medicine from University of Alberta.

Interestingly, she had applied for medical school and the space program at the same time, aiming to build her career in space neuroscience, a field she finds exciting and immensely fascinating.

Untitled design (17) Shawna is an avid adventure enthusiast.
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Shawna is working under a project called Polar Suborbital Science in the Upper Mesosphere (PoSSUM), which will study the effects of climate change. While training for this project  at the Embry-Riddle Aeronautical University in US, she wore spacesuits, rode on aerobatic flights and experienced changing gravity environments as part of the the Scientist-Astronaut course. Other than conducting experiments in space-specific bio-medicine, she will also be working on Physiological, Health, and Environmental Observations in Microgravity (PHEnOM). This is a microgravity human research program that will conduct cross-disciplinary research into commercial human spaceflight.

Shawna is also a prime crew member of Project Poseidon, a 100-day underwater mission at the Aquarius Space Research Facility in Florida, the world’s only undersea laboratory dedicated to science and education.

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If successful, Project Poseidon will surpass the world record for the longest mission conducted from an undersea habitat. The vision behind this research initiative  is to facilitate a greater understanding of the link and synergy that exists between sea and space, and to use the mission as a catalyst to strengthen that connection. Recently, Shawna has been visiting family in Mumbai and addressing students in schools and educational institutes about citizen-science, technology, leadership and innovation. In an interview to Hindustan Times, she said,
"There is tremendous potential in India. When I talk to students and undergraduates, I realise they have the zeal to venture out, but aren’t always aware of the ways in which they can. All we need is to get acquainted with everyday developments in science, be resilient and always try to achieve something bigger."
16508247_10101030230697425_5824873763487916029_n Shawna addressing students at the Lilavatibai Podar High School in Mumbai.
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An adventure seeking go-getter who has been reaching for stars, figuratively as well as literally, Shawna sees an opportunity in every challenge thrown at her. This is what she writes about herself in her LinkedIn profile: "Passionate about the two 'extremes' of humanity - surviving and thriving - namely furthering technological innovation and human knowledge and tackling humanity's grandest challenges to effect positive social change." Clearly, Shawna's achievements show that she has assiduously lived up to these words by working to excel in every field she chooses. As she says,
"If you prioritise your passions and commitments, it’s wonderful how much you can achieve."

Also Read6 Things to Know About Kalpana Chawla: The First Indian Woman in Space

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College Students in Mumbai Have Banded Together to Make Sure the City Votes in the Upcoming Election!

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A group of dedicated students in Mumbai are doing everything they can to make sure the city shows up in impressive numbers to vote in the upcoming Brihanmumbai Municipal Corporation (BMC) elections. The students from various colleges banded together to kick-start an aggressive digital campaign to get their word out: in order to have a voice in the democracy, one simply has to vote. And all they are asking for is fifteen minutes of your time. This group of 40-50 students are all first-time voters themselves from six colleges across the city - Jaihind, Swami Vivekanand College, Mithibai College, KC and Government Law College. But it wasn’t something they planned meticulously.

They grouped together loosely to harness the power of social media to reach out to as many people as possible.

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Image source: Facebook
“As youngsters, we are all extremely active on social media. So thought it would be great if we could combine all that we know about reaching out to people digitally and create a campaign around it,” says Krisha Shah, a student from Jaihind college and one of the organisers. And thus the Vote for Mumbai Facebook page was created. Krisha is quick to point out that this campaign is something that is not connected with their college curriculum but rather something these students decided to take up once as part of their own civic duty. With help from an alumnus of Jaihind College, this team has learnt to put together a comprehensive and aggressive digital strategy that includes publishing multiple videos, photo posts, and more.
You may also like: Responsible Citizens: Transgenders Register to Vote as ‘Third Gender’ in Upcoming WB Elections
As first-time voters, the team wants to reach out to others just like themselves but really, this is about reaching everyone, according to Krisha. Since a lot of these students have also interned with media companies during their semester break, they are also using that knowledge to put it to good use.

“In 2012, there was only 45% voter turnout at the BMC elections. Those numbers are abysmal. At that time, we were too young to vote. But now we are eligible and we should,” she notes.

vote for mumbai 2Image source: Facebook
Of course, it’s not just online reach that the group plans to do. It is also looking at mobilising people on-ground through direct engagement. “We will be going to colleges and malls and handing out flyers to people there and just talking to them. If you want to affect change, you have to be part of it. And the youth should an integral say in how the society is governed,” she adds.
You may also like: In Kerala, a Young Bride Went to Cast Her Vote – Just Two Hours Before Her Wedding!

The campaign will be bookended by February 21, when the BMC elections will be held. The process of engaging with people about the importance of voting has also been an eye-opening experience for Krisha and her friends.

Some dates are important even though we don't know themहमें दुनियाभर की तारिखें याद हैं, पर जो दिन हमारे प्रिय मुम्बई के लिए सबसे ज़्यादा ज़रूरी है, शायद हम उसे भूल गए हैं - http://bit.ly/VFM-17 #VoteforMumbai Posted by Vote For Mumbai on Thursday, February 2, 2017
“I saw the amount of the money that BMC gets every year and so much of it gets wasted. That was something I hadn’t expected. I think people need to wake up in this country. We are the ones who are going to have to make a difference. There are polling wards everywhere. It really just takes fifteen minutes of one’s time. Just go and vote.” And make that difference.

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The First Indian Woman to Go to Antarctica has Visited 180 Countries in 50 Years

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  "As a woman, I have no country. As a woman, my country is the whole world."  -Virginia Woolf
When you look at Meher Moos, affectionately called "Magellan" Moos, you see an elegant 72-year-old woman with rosy cheeks, salt-and-pepper hair and gentle wrinkles that gather when she smiles. What you cannot see is that these wrinkles have many a story to tell – stories accumulated over 50 years of travelling to a staggering 180 countries.

For more than five decades, Meher has been on a never-ending adventure across the world, travelling far and wide in a quest to quench her wanderlust. Here's the amazing story of this truly incredible woman!

[caption id="attachment_86391" align="aligncenter" width="655"]486415_337426743010051_20 Meher Heroyce Moos[/caption]
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Born and brought up in Maharashtra, Meher did her schooling from St. Joseph’s Convent in Panchgani. After that, she completed her BA (Hons.) from Sophia College, followed by LLB from the Government Law College in Bombay (now Mumbai). In 1965, at the young age of 21, she joined Air India as an air hostess. Back then, it was a different era. The world was polarised by the Cold War, South Africa was under apartheid and India was still finding its feet after Independence. Telephones were yet to go mainstream, and letters were still the preferred mode of communication. At such a time, for an Indian woman to choose to travel abroad on her own was no mean feat. What helped was that Meher was doing it for a living, and she had supportive parents. As a flight attendant with Air India, she would spend the next seven years flying on the Nairobi- Japan-New York route. During this time, her thirst for travel grew stronger. In 1972, Meher was transferred to the ground staff team, but the travel enthusiast chose to join the tourism department of the airlines. Her new assignment was to promote the Buddhist tourism circuit in India to countries in East Asia, and for this, she was deployed to Lumbini, the birthplace of Buddha. [caption id="attachment_86400" align="aligncenter" width="500"]bcsbt-charity-carnival-7 Meher Moos[/caption]
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While Meher's job did take her places, she wanted to travel more, especially to offbeat places. However, it was not easy to just take off and travel across the world. One of the main hindrances she faced was financing her expeditions. Meher came from a middle-class family and the income from her job was what funded her trips. She also needed the time to travel without having to leave her job. So, she started saving up money, as well as her leave quota. In fact, she would avoid taking any vacations for years and then expend her saved leaves on long trips. She often took loans to fund her trips too. Complementary or discounted tickets from Air India, where she worked for seven years as an air hostess and later became a senior tourism official, along with sponsorship, helped her immensely in financing her travels.
Meher credits her restless soul and travelling spirit to her parents who allowed her, their only child, to go to no-man's lands. "My father was an enormous dreamer and he believed I could do anything I want because of my confidence and courage," she reveals.

This passion for travel, paired with an intense curiosity about life and people, took Meher to isolated and inaccessible areas of the world where only, perhaps, National Geographic or Discovery would venture.

[caption id="attachment_86401" align="aligncenter" width="1200"]Untitled design (19) Meher Moos[/caption]
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At a time when Indian vacations abroad were limited to Europe and North America, Meher was living with the Pygmies in Congo, camping on Easter Islands and hiking through the Sepik River region of Papua New Guinea (home to headhunting tribes). From the wilderness of Amazonian rainforests to the tropical beauty of Caribbean Islands, Meher soaked in the wonder of them all. She spent a whole day with the Bedouins in the Sinai desert, wondered through the ancient ruins of Macchu Picchu in Peru and trekked up to a smouldering volcano in Vanuatu, a tiny island in South Pacific Ocean. She has been on to 35 countries of Africa on a five-month solitary exploration and followed Marco Polo's trail across Central Asia, through Samarkhand and Bokhara into Siberia, Mongolia and the vast Gobi desert. In 1972, Meher made her way to the Arctic circle before spending time in the three Laplands of Scandinavia. She hiked across the Sahara desert into the fabled Timbuktu, following the Livingstone trail across Africa. In Bolivia, she sailed across Lake Titicaca, the highest commercially navigable lake in the world. In Afghanistan, she climbed up to the monumental Bamiyan Buddhas, years before the Taliban blew them up. She has even stood on the Equator at Quito, the capital of Ecuador, with one foot in the Northern Hemisphere and one foot in the Southern. [caption id="attachment_86395" align="aligncenter" width="640"]mehermooslead Meher Moos with her 18 passports[/caption]
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The list of unusual and exotic places Meher has been to in the world is staggeringly long: most of the mountain chains of the world, Andes, Sierra Nevada, the Rockies, the Alps, Atlas, Himalayas; the remotest islands of Indonesia, Melanesia and Polynesia; across all oceans and several rivers, the Amazon, Congo, Zambesi, Mississippi, Yangtse, Ganges; to all the Gulf countries and the Middle East; across the International Dateline in Tonga; and, up to the shores of Easter Island. However, one of her most treasured experiences is her expedition to the South Pole, Antarctica, in 1976. This trip was the result of a happy but unexpected event. A chance meeting with renowned Swedish-American explorer, Lars Eric Lindblad, in Africa translated into an invitation to join his team on board his ship to Antarctica. At that time, Africa was in the grip of political turmoil and Meher found it very difficult to get her visa and passport stamped. Somehow, Meher managed to get this done but the plane that was meant to take her to Madagascar (where the expedition would begin) developed a hydraulic leak. She had to change her plans yet again and eventually caught up with the ship at Cape Town to begin a journey she would never forget.

And, thus, Meher Moos became the first Indian woman to go to Antarctica.

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Closer home, Meher has travelled the length and breadth of India. From stark deserts to towering mountains, from verdant sanctuaries to ancient temple towns, she has covered all the states and union territories of India. These, she says, have been some of her most exciting journeys.
You May LikeBreaking the Ice: The Story of How India’s Antarctic Mission Turned Ambition into Action
As for her advice to travellers who would like to follow her example, Meher says that it is important to do detailed research about the places you are going to visit. She also adds that travellers should remember to be courteous and respectful towards the citizens, the culture and customs of the place you are visiting.
"Go without suspicion, and with eagerness of learning, and share your culture with them, too, and you will be the finest traveler ever!" says the spectacularly well-travelled lady.
Over the years, Meher has written innumerable travelogues in leading journals and has conducted informative audio-visual shows all over India and abroad for various educational institutions. She is now looking forward to creating books for children.
"Children should be encouraged and motivated to travel, they should be given the initiative," she says. [caption id="attachment_86394" align="aligncenter" width="500"]CTNFAPvWoAAU4s0 Meher Moos[/caption]
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If there is another passion that Meher has that would, perhaps, rival her love for travelling, it is to do with food. And cooking and eating. She is not just a gourmet, or a talented cook, but is a foodie with extremely adventurous and daring taste buds. She has eaten and knows in absolute detail the main delicacies, native fruits and vegetables of all the 180 counties she has visited. These include foods that even the most die-hard gourmets would baulk at trying. Like insects from the bark of trees in the River Amazon in Peru; monkey brain, mongoose, ant-eater and python in Cameroon; ostrich in South Africa; reindeer and snow-fed ptarmigan in Lapland; red worms in guacamole sauce, grasshoppers, crickets in Mexico; crocodile in Papua New Guinea; large field rats in Nigeria and more. She also loves to cook, though her expertise is limited to Parsi and European cuisines, and she detests desserts, because she cannot make them! Traveller, foodie and perhaps one of India's most unusual persons, Meher "Magellan" Moos now plans to take some of the greatest rail journeys of the world, have an astronomer show her the greatest constellations and cover the measly list of 25 countries that she is yet to bury her flag into. At 72, her eyesight is poor, hearing weak and she is afflicted by spinal problems but this amazing lady is undeterred.
"My ideology has always been to go where nobody has ever been, do what nobody has ever done and never be afraid to ask," signs off Meher, whose several passports  (she has 18 of them!) are thick enough to pass off as paperback tomes.

Also ReadTBI Blogs: From Gurgaon to Antarctica – a Young Indian’s Journey to Educate Others About Climate Change

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Swooning Over China’s Vertical Gardens? Just Grow a Vertical Garden in Your Own Terrace!

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Gardening can be an enriching hobby and an ideal way to grow your own foods. But for the urban dweller, gardening is often restricted by a variety of reasons, including space. After all, how many people can boast the pleasure of having space for a garden. But now, there’s a solution.

Presenting Altifarm, a tech-driven mobile gardening unit that allows you to have a patch of green irrespective of space.

Altifarm 2 The man behind these innovative farms is 31-year-old Arun Raj who runs Primus Design, a boutique industrial design studio comprising a 10-member strong team of designers, engineers and technicians. Working to develop products in electronics, consumer durables and FMCG domains, among others, it was his work that led him to develop the Altifarm concept.
“We were working on a project of a bespoke modular garden installation of a much larger size in granite with a Swiss client,” Arun says. "We had interactions on making a modular gardening product for people like myself, which led to multiple rounds of design and development, leading to Altifarm. Our association is still strong and he was our first overseas customer; they help us with our distribution in Europe.”
To put it simply, Altifarm is a four-tiered mobile garden that can be set up anywhere. It consists of four self-watering tiers - with a collective area of only about one square metre — held together by a metal frame. An inner tray holds the growing medium in cones that are immersed in water in the reservoir pockets of the outer tub. This medium in the cone allows more water to pass upwards to the plant roots while ventilation holes in the inner trays facilitate oxygen circulation.

The mobile garden kit seems designed to resolve the numerous crises of the urban horticulturist.

Altifarm 4 As it’s often said, the devil is in the details. The metal frame is powder-coated to prevent rust, and the wicking cones can pass water without resorting to electricity. The trays are height-adjustable to account for the growing trees. Altifarm also addresses issues of space constraint, lack of natural light and oxygen, and even the grower’s lack of time.
“As a resident of Mumbai, who lives in an apartment, I know how important space is, in an urban setting. Our biggest constraint was trying to get maximum growth area from a minimal foot print,” says Arun. “Innovative autonomous self-watering technology was incorporated so that users could be decoupled from routine watering and guesswork. We even thought of Growlights as an expansion pack, to address the lack of sunlight. Wheeled mobility and Greenhouse Packs were also introduced, for convenience and all-weather use in colder regions respectively.”
Designing a self-sustaining, mobile garden is easier said than done. It took three years of research and development to launch the product, and Arun acknowledges that it’s an ongoing process.
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“We started off in 2014 with paper sketches and made a proof-of-concept with Acrylic sheets and held them on basic frame made from hardware pipes. This gave us an idea of real world scale. This was followed by intensive CAD based design, followed by 3D printing for trials and moved on to mould-making. We had the first product ready by late 2014. The perfectionists in us saw scope for improvising the same. We took feedback from the market, went back to drawing board and started from scratch!”

Launched in the beginning of February 2017, this is Altifarm 2.0 and the team believes it’s their best yet.

Altifarm 3 “All the learning we had over the years as a design studio has been distilled into the Altifarm,” says Arun. “It has helped us meet amazing people and take some huge risks.” The product was launched through a crowdfunding platform, which has helped the team with feedback and outreach. “Rather than the conventional approach of sales and marketing, crowdfunding provides a direct one to one interaction with potential customers and early adopters,” says Arun. “We have covered 30% of our goal in the first week and the response from around the world on social media has been phenomenal.” Available in four colours, Altifarm is available at an early bird pricing of $199, followed by $219 for a 4-tier model. The unit arrives in a compact box and can be assembled in minutes—customers source their own seeds and soil. The brand is now focused on developing the project with more variants and expansion packs.
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A completely self-funded project till its launch, Altifarms’ initial success has been heartening for Arun. “Looking back I am surprised myself, how we pulled all of this development over the years with the limited resources available at our disposal.” On a personal note, the project has also inclined Arun towards developing a green thumb. “I'm not much of a gardener myself, as I have to wear multiple caps in a day and get to spend very little time at home. During the development of Altifarm, we learned so much about gardening/plant care and trust me, it is a most enjoyable and rewarding pastime.” Visit the Altifarm crowdsourcing campaign on Indiegogo. To contact the team, click here.

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Diapers Are Emptying Your Pockets & Spoiling the Environment? Here Are Eco-Friendly, Reusable Ones!

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“When I discovered my baby son had diaper rashes, it was a scary scene. Most of all, I was guilty. Diaper rashes can do that to moms — using diapers feels like a shortcut and that’s what happened to me,” says Pallavi Utagi, whose not-so-pleasant experiences with disposable diapers led her on an entrepreneurial path.

Mumbaikar Pallavi is the founder of Superbottoms, a brand of economical and eco-friendly cloth diapers.

Superbottoms Speaking about her experience, Pallavi says, “A woman becomes a mother, and overnight she is suddenly introduced to a world of baby-care and baby products. Like most mothers, I bought disposable diapers for my son. It took two uses for him to get rashes.” Pallavi’s husband was also very concerned about the environmental hazards of using disposable diapers in large number. Their joint concerns led them to look for other alternatives, which came in the form of international cloth diaper brands.
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“These international brands were better in many ways — they were kind on baby skin, they were economical because they lasted much longer, and they were eco-friendly.” Pallavi invested in these diapers for her son, but decided that wasn’t enough. Armed with an MBA and years of experience working in the pharmaceutical industry, Pallavi came up with the idea of creating her own label of cloth diapers. Thus came about Superbottoms, a label that has, since its launch, made many mothers around the country happier.

In a market filled with disposable diapers, Superbottoms stands out for its eco-friendly virtues and colourful designs.

12717178_984727331634364_7485055448921940554_n “Regular diapers are coated with plastic and contain a cocktail of chemicals,” says Pallavi. Superbottoms diapers are composed of layers of fabric coated by a dry-feel protective soaker that Pallavi calls the USP of the design. These soakers are made from microfibers as well as bamboo and hemp. A soft, laminated outer layer helps keep the inner parts waterproof yet breathable.
“When we started, our biggest issues were finding the right materials,” says Pallavi. “People are familiar with disposable diapers or they stick to the traditional langot. We struggled to make suppliers understand what we really wanted.” She finally found a supplier in China whose quality matched the standards Pallavi wanted.
To distinguish her products further, Pallavi introduced colours and patterns. “I thought of the products as functional apparel. Many parents prefer to leave their children in diapers at home, and having colourful patterns makes it seem like any other item of clothing. A lot of parents now use only these colourful diapers.” The designs are executed by a team of freelance designers, some of whom are new mothers on sabbatical. In fact, in the course of a year, Pallavi has developed a network of moms to help her out. A team of mothers — christened Superbottom Buddies — help customers with queries, introduce them to cloth diapers and how to use them. Yet others pitch in to help with social media and outreach.

Reaching out to parents and creating awareness is one of Superbottoms crucial aims.

Superbottoms 5 “As it turned out, disposable diapers weren’t our biggest competitors,” says Pallavi. “Most mothers around the country would rather use more traditional options; with our product they can have the benefits of disposable diapers on a cloth base.” But not many are familiar with sustainable diapers, and Pallavi initially struggled to even find testers. “I could test the product on my own baby, but many parents were hesitant to let their babies try a new diaper. But friends and family pitched in and I gradually got volunteers too,” she says.
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Now, the brand focuses on social media and word-of-mouth to spread awareness. Using cloth diapers can take some initial hand-holding — the Superbottoms team conducts awareness sessions for mom communities via face-to-face interactions as well as social media groups. They also conduct sessions in pre-natal classes and are now seeking medical collaborations. “We have spoken to many paediatricians who have responded warmly to the product,” Pallavi says. A little over a year into the business, Superbottoms produces 1,000 units a month and promises to grow. They cost between 600 to 1,000 rupees, but their reusable quality makes them more economical than disposable diapers.
“We also have a project in the works for disabled children,” says Pallavi. “We receive many requests from parents of children with developmental as well as physical disabilities. They take longer to be potty-trained and sometimes require diapers till the age of 8 or 9. Imagine the cost of regular diapers. I want to start a not-for-profit initiative that addresses the cause and would love to collaborate with organisations that can take this cause forward.”
Pallavi also wants to draw attention to the environmental impact of disposable diapers and promote cloth diapers as a viable, eco-friendly alternative. Sanitary waste has emerged as a global concern, as landfills are choked with such waste. With Superbottoms, Pallavi is on a mission to offer parents hygienic sanitary options and also relieve the landfills of some of the seemingly endless pile of diapers. And she’s just getting started. Head to the Superbottoms website to check out their products. To contact Pallavi, click here.

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What Is the Result of 3 Men Travelling for 17 Days in Unreserved Compartments? An Epic Journey!

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Last year, three friends from Mumbai, Omkar Divekar, Rajat Bhargava and Samarth Mahajan, went on an epic journey that quickly piqued the public's interest. The trio travelled in the unreserved compartments of the Indian railways for 17 days in order to interact with their fellow passengers and understand their lives. Back in 2016, Omkar had taken to Twitter to live tweet a slice of his experience with his friends. Given that those who travel in the unreserved category come from different social backgrounds, religions and castes, the men's journey was peppered with interesting anecdotes that had the internet wanting more.

Here are some tweets shared during the journey

And now the men are back to share their journey with a larger audience through a documentary that chronicles their interactions with the people they met along the way.

The film, called "The Unreserved," portrays the passengers’ aspirations, efforts and opinions through conversations and personal stories.

[embedvideo id="xNfnoBSl6Dg" website="youtube"] From discussions about cricket and films to passengers narrating personal stories of overcoming obstacles, the documentary is at once nostalgic and yet provides a platform to the millions that often don't get to have their voices heard.
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The team plans on launching the film in February.

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MY STORY: I found the heart of India in Dharavi slum, Mumbai.

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[caption id="attachment_86752" align="aligncenter" width="800"]Dharavi is commonly referred to as 'the heart of Mumbai,' and it's not difficult to see why. Dharavi is commonly referred to as 'the heart of Mumbai,' and it's not difficult to see why.[/caption] Located in the centre of Mumbai and characterized by its heart shape when viewed from above, Dharavi is commonly referred to as 'the heart of Mumbai.' And sure enough it's not difficult to see why it's been honoured with such a title. With its commercial production informally adding millions and millions to India's economy each year, (Dharavi's businesses account for annual production of approximately $665,000,000 worth of goods annually), work in Dharavi is not only a vital lifeline for it's residents, it's an economic powerhouse in it's own right. For me however, what earns Dharavi it's title as 'the heart of Mumbai' is not it's economic contributions nor is it its physical shape. For me, Dharavi deserves this title because of the people that live within its walls. [caption id="attachment_86754" align="aligncenter" width="1000"]Residents of Dharavi. Residents of Dharavi.[/caption] Amongst all the extremities of a poverty stricken environment that exists in Dharavi, the dirt, the waste, the utter hardship, what was evident to me was what the residents lacked in material and facilities, they made up with heart. What stood out for me more than anything else was what these people shared; a real, genuine, unshakable and undeniable sense of community, or what I like to call 'bonds of the heart.' This spirit of community is something that, in my opinion, is lacking in most big cities, particularly in the West. In London for example, where I grew up, there seems to be a prevailing culture, particularly amongst the youth that glorifies an attitude of isolation. Comments such as 'it's me against the world', 'you can't trust any-one' and 'I have to watch my own back' are commonly spoken. And I am not here to say that this attitude isn't justified. That people don't have a reason to think like this. What I am saying is that it is a damn shame. A shame because I believe that this attitude is built on the false premise that all we really have to depend on in life is ourselves. As people we are sociable beings and aren't made to exist in isolation. To quote a famous English poet John Donne, 'no man is an Island.' I believe that as people we aren't designed to just look out for ourselves. We can't function wholly nor be our best self without others. DSC02895 Dharavi is a place where human spirit radiates and triumphs over all. There is a shared sense of hardship and the struggle of a single individual is the struggle of many. If a person's wealth was attributed to kindness and hard work, then the residents of Dharavi would all be rich. Before I left for my first visit to India I met a stranger in a post office in London. An elderly immigrant man from India whom I told about my upcoming trip to India. With a sweet smile on his face he told me that he wanted me to do something for him. Dubiously, I asked him what this was. In a voice so warm he replied, 'find out why they still smile'. I didn't quite understand what this man was talking about at the time, but standing amongst the squalor of Dharavi, the heart of Mumbai, I think that I’m starting to get it.

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Mumbai Teenagers Hit the Right Notes, Raise ₹15 Lakh With a Concert to Benefit Stray Dogs!

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When a group of teenagers recently offered to throw a charity concert to aid Welfare of Stray Dogs, a shelter for dogs in Mumbai, no one knew exactly what they would end up achieving. But they went ahead with it anyway because the teenagers were passionate about the cause. By the end of the concert, the teens had raised a whopping Rs 15 lakh for the NGO! It all started with Mahi Ghia, a 16-year-old student from DSB International School, who had a brainwave about putting up a charity benefit along with her friends. Speaking to Indiatimes, she says, “Last year, when I volunteered with WSD and worked at their kennels in Mahalaxmi, I knew I wanted to do something more to help the dogs. While discussing this with mum, dad and my brother, we hit upon the idea of holding a charity concert.”

Once she got the idea, she spent two months working along with her friends and family to get the logistics of the event just right, including fixing the venue. Then the teenager had to publicise the event to get people to buy tickets for the concert, which were priced at Rs. 500 per ticket.

wsd 1
Photo source: Facebook
Given her dedication and conviction, it may come as no big surprise that the tickets were sold out quickly and the venue was packed on D-Day. The musically talented good Samaritans went on to dazzle their audience by doing covers of hit songs from bands like Coldplay, in a concert aptly called Paws and Play.
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And, of course, also raising money for an incredible cause. According to WSD CEO Abodh Aras, the organisation currently impacts the lives of 1,30,000 street dogs in the city. They provide dogs with healthcare, on-site immunisation, first aid and also facilitate adoptions. And this money will go a long way in ensuring more dogs in the city are a little healthier and safer.

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Meet the 16-Year-Old Mumbaikar on a Mission to Empower Widows of Martyred Jawaans

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What were you doing when you were 16 years old? Probably wondering why exams are so difficult or what could you do to convince your parents to let you go on a night out. At the same age, Mumbai girl Gauhrishi Narang is striving to offer a better life to the widows of deceased army jawans.

A school project has led Gauhrishi to initiative Mission A.W.E (Army Widows Empowerment), which is currently raising funds for army widows.

[caption id="attachment_86863" align="aligncenter" width="855"]Gaurishi (centre) on a school trip Gaurishi (centre) on a school trip[/caption] The seeds of the project were laid when Gauhrishi, who studies in an IB-curriculum school in Mumbai, had to choose a project for her Creativity, Action, Service (CAS) component. “I gave it a lot of thought. I considered various options, including cancer awareness and children’s welfare, but wanted to help those who the public did not readily pay attention to,” she says. She eventually zeroed in on the army, in particular the countless widows of the soldiers who lay down their lives for the nation. The next stage of the project was reaching out to the right people. One of the first challenges was how to find the women to support. Gauhrishi received a lot of support from the Zila Sainik Parishad, and welfare officer Capt Ratnaparkhi mentored her through every stage of the project. She drove the project forward, securing approvals from her school and the Sainik Parishad at multiple levels and interacting with the widows.
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What started as an empowerment initiative has gradually transformed to a far-reaching initiative that considers the diverse needs of the widows. Finances remain a foremost concern for many women — five of the 15 women Mission A.W.E has engaged in Maharashtra have no savings at all. “For many decades, till the Kargil war, the pension was very limited for widows,” says Gauhrishi, citing the case of Sumati Yadav who was widowed during in 1965 and lived for 51 years on a pension of Rs 4.50.
“Sometimes these women are deprived of the pension, turned away by relatives, or the money simply reduces to nothing as expenses mount. The army is generous in its support, but there is just so much it can do to help. These women have survived on their own and even raised children on wafer-thin incomes.”
Mission A.W.E works not merely to raise funds for these women, but assist them in conserving and growing their income. Gauhrishi is also involved in engaging them in livelihood-generation programmes, finding them suitable employment opportunities, and legal assistance.

As Mission A.W.E evolved through interactions with the women, it became apparent that the women needed more than just monetary support.

[caption id="attachment_86643" align="aligncenter" width="1200"](L-R) War widows Sumati Yadav and Suman Sonawane (L-R) War widows Sumati Yadav and Suman Sonawane[/caption] “Many of these women lead very lonely lives,” says Gauhrishi citing more examples. “We spoke to Surekhaben, whose husband died at war when she was pregnant. Now at 75, she would like to stay self-sufficient but is unable to find jobs. Another of our beneficiaries was a child bride whose husband died when she was 14. Having nowhere else to go, she has since lived with her sister for all these years.” Realising that many of these women craved companionship and a more wholesome life, the next stage of Mission A.W.E hopes to engage people to adopt these widows. “We will launch a pilot project in Mumbai and around Maharashtra this March, and hope to complete the first phase of the project by the middle of the year,” says Gauhrishi.
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Though it started as a project, Gauhrishi has broadened her horizons to helm a more sustained initiative. “The journey has taught us that if we want to help, we have to understand that each of these women have needs unlike each other. We must change our strategy to make a difference.” Gauhrishi's mother Shabeen, who worked for 26 years with brands like Citibank and Reliance before turning entrepreneur, has been a strong support on the project. “I lean towards creativity while Gauhrishi is more logical — we work in tandem with each other. She might go overseas to study soon, but she and I hope to carry on the work she has started,” Shabeen says affectionately. Contribute to the Mission A.W.E campaign on Milaap.

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Residents of a Thane Old-Age Home Were in for a Valentine’s Day Surprise – Love Letters!

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What are your plans for Valentine's Day? In Mumbai, a bunch of youngsters are showing some love for the elderly.

Residents of an assisted-living facility in Thane were pleasantly surprised to receive cards and letters for Valentine’s Day.

Image for representation. Source: Pixabay
The initiative was taken by the NGO Silver Innings, which urged the youth of Mumbai and suburban areas to send hand-written "love letters" to A1 Snehanjali, the organisation’s assisted-living facility in Thane.
In an interview with Hindustan Times, the NGO’s founder Sailesh Mishra, said, “This is a different kind of celebration that we have chosen for the elders and caregivers, to bring a smile on their faces. Thankfully, we received overwhelming support from the youngsters. A few even sent personalised cards to select individuals.”
Valentine’s Day is celebrated and reviled with almost equal measure. While some celebrate it with aplomb, others reject it on grounds of commercialising human emotions. In India, V-Day also invites criticism from various political parties that consider it a 'Western’ tradition. Many have taken to celebrating the day in their own way, showing their affection for pet causes or engaging in social activities. The Silver Innings campaign is a step in this direction.
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As an elderly resident of A1 Snehanjali told Hindustan Times, “Someone cares for us and takes out time to write letters means a lot to us. This caring gesture is enough for us.” The NGO also organised a cake-cutting ceremony and programmes to celebrate the day with their elderly residents.

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This Man Laid the Foundation of a Billion-Dollar Made-In-India Business Empire in Colonial Times

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Rome wasn’t built in a day, as the popular saying goes. Some of the world’s biggest businesses are, in fact, the culmination of decades of hard work and perseverance. Such is the story of the Godrej Group, one of India’s most renowned conglomerates, which started with a humble lock-making venture in 1897.

Ardeshir Burjorji Sorabji Godrej, who founded the company 120 years ago, was a man of high principles and resilience.

Image source: Godrej Archives
Born in 1868, Ardeshir was the oldest of six children in a Parsi-Zoroastrian family in Bombay (as Mumbai was then called). His father Burjorji Gootherajee changed the family name to Godrej when Ardeshir was around three years old. Ardeshir studied law, like many other Indians from affluent families, during the British reign. However, his career in law was short-lived as Adi Godrej, the company’s present CEO, narrates in Peter Church’s book Profiles in Enterprise: Inspiring Stories of Indian Business Leaders.
“Fresh from law school he (Ardeshir) was given a brief in 1894 by a firm of Bombay Solicitors to go to Zanzibar to argue a case for their client. The case was going well until Ardeshir discovered that he would need to lie or, more charitably, manipulate the truth to present his client’s case. He refused to do this and no amount of persuasion by the solicitors or the client could convince him to change his principled stance.”

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He came back to India standing his ground, but his career in law was doomed even before it had started. Church’s book mentions that he firmly believed that India had to become self-reliant. Having followed his disastrous start in law with an assistant’s job in a chemist shop, he became interested in manufacturing surgical instruments. His first business — surgical instruments — did not do well, but Ardeshir was determined to continue a manufacturing business in India. He received a loan from Merwanji Cama, Parsi businessman and philanthropist, to start a new lock-making business.

The lock business marked the true start of the Godrej empire as we know today.

Image source: Godrej
Ardeshir began in a shed on May 7, 1897. His locks were cheaper than those imported from England — even better, he had discovered that foreign-made locks came with an inbuilt spring that often broke down. His locks came without this feature and sold far better in the market. As his business flourished, Ardeshir expanded into manufacturing safes, and patented his door frame and double-plate doors. His affordably-priced safes became so popular that even the Queen of England used one during her tour of India in 1912, recounts an article in The Hindu. Godrej safes remain an iconic item till date.

He moved on next to create Godrej soaps — crafting soaps out of vegetable oils instead of animal fat. These were the world's first vegetable soaps.

[gallery columns="2" size="large" ids="87088,87089"]
Image source: Godrej
Despite being a marked departure from locks and safes, the business was a hit with that era’s version of celebrity approvals in the form of endorsements by Rabindranath Tagore and Annie Besant. Ardeshir  taught people how to make the soap as well, with a Gujarati pamphlet titled 'Vacho ane Seekho' (Read and learn). His younger brother Pirojsha also joined the business, his only sibling to do so, and together they came to be known as the Godrej Brothers. Adi Godrej, who is Pirojsha’s grandson, remembers in Church’s book, “Ardeshir was never content at succeeding at one thing and constantly sought more challenges in diverse areas such as inks, toffee, perfume making, biscuits and even vineyards. Many of these ventures did not succeed in his lifetime but those that did made a mark.” Even as his business flourished, Ardeshir lived simply for most of his life. In the book Vijitatma: Founder-Pioneer Ardeshir Godrej, journalist and author BK Karanjia mentions how he insisted on using public transport and “the sight of him patiently waiting at bus stops, engrossed in reading a newspaper or a book, created a lot of talk in the community." His personal life was marked by tragedy as his wife Bachubai died early, leaving no children.
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Yet, Ardeshir remained resolute in establishing a made-in-India business organisation. A follower of Dadabhai Naoroji, he believed that it was important for India to not simply reject foreign-made goods, but have its own industries with high-quality manufacturing processes. An avid nationalist — though known for his differences in opinion with Gandhi — he once donated Rs 3 lakh to the Tilak Swaraj fund, according to Karanjia. Ardeshir passed away in January 1936, a year when Godrej & Boyce posted Rs 12 lakh as revenue and Godrej soaps reported ₹6 lakh worth of revenue. The quiet man laid the foundations of what has today grown into one of the country’s most reputed industries with investments across the world.

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How a Tea Taster Became One of the Biggest Names in Indian Advertising

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“Dum laga ke haisha… Zor lagake haisha!”

If you have lived through the 90s, chances are you will recognise these lines immediately. After all, who hasn’t seen the iconic Fevicol ads that splashed on television screens in those days? How the ad came to be is an interesting story, and more fascinating is the story of the man who coined that iconic copy.

Piyush Pandey is one of the most illustrious names in Indian advertising, and his story shows that creativity truly has no boundaries.

Image source: Flickr
Piyush may be the man behind many an iconic campaign in the country, but this maverick began his career far from the glitz and glamour of advertising. A professional cricketer, he also worked as a tea taster for Goodricke Group. However, advertising intrigued him. In 1979, at the age of 24 he quit his job to take up a position at Ogilvy & Mather, Mumbai. He was interviewed by then head, Rangan Kapur, and offered a job—not in the creative team, but as an accounts executive. A move like that might throw many off their path, but Piyush took it in his stride. In an interview to Verve India, he mentioned how he would write copy on the sly.
“The first one was for Sunlight Detergent Powder. I remember it had Supriya Pathak saying Sunlight ki daam bas itni aur chamak…chamak dhoop si (Sunlight costs so little but gives you whiteness as bright as sunlight).”
It took six years for him to make the transition into creative writing, but Piyush persisted.

Piyush conceptualised many well-known ads, perhaps none more than Fevicol, which won him an Abby and an A&M Magazine award.

In those days, Fevicol wasn’t a very important account for Ogilvy, and Piyush was a new copywriter on the project working for a low-budget product called Fevitite Rapid. In an article for Scroll, Anvil Alikhan who worked at Ogilvy in those days, recalls how Piyush came up with a 10-second concept for a tug-of-war, with a chant of dum laga ke haisha. The campaign didn’t work out, but a few months later Fevicol scrapped its primary ad to adopt the tug-of-war concept. Piyush is also also the man behind the famous ‘Mile Sur Mera Tumhara’ song as well as ads for Luna Moped, Dairy Milk and Asian Paints. In all his humility, he has often said that his iconic lines were captured from conversations and popular culture.
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In 1994, at the age of 40 and following a series of spectacularly successful campaigns, Piyush was appointed O&M’s national creative director. Piyush is credited with not just great ads, but also for revolutionizing advertising at his agency and across India. As a child growing up in Rajasthan, he was exposed to an abundance of Hindi literature and music in his family. Incidentally, his sister is the singer Ila Arun and Prasoon Pandey, another successful ad man, is his brother.
“Hindi was what we spoke at home; Hindi was what we emoted in. So Hindi comes most naturally to me, just as I’m sure Bengali comes naturally to Bengalis and so on. It’s just that some people choose to leave their own language behind, and that is the biggest mistake they make,” Piyush told Verve India.
His advertising career began at a time when the popularity of television changed the way campaigns were made, and Hindi gained popularity as a medium of advertising communication. Elitism was giving way to messages for the masses. Piyush didn’t just participate in the change — he shaped it.

With path-breaking campaigns, Piyush has won countless awards and accolades along the way.

Image source: Twitter
His campaign for Cadbury was awarded ‘CAMPAIGN OF THE CENTURY’ at the Creative Abbys while Fevikwik clinched a similar award from Ad Club Mumbai. After winning double gold at Cannes in 2002, he was appointed President of the Jury at the Cannes Advertising Awards in 2004. He became the first Asian in 52 years to hold the position. He was inducted into the Ogilvy & Mather Worldwide board in 2006 and in 2010 he was awarded the Lifetime Achievement Award by the Advertising Agencies Association of India (AAAI). In 2012, he also became the first Asian to receive the Clio Lifetime Achievement Award by Shelly Lazarus in New York. He has the distinction of being declared the most influential man in Indian Advertising by The Economic Times for nine consecutive years. In 2016, he received the coveted Padma Shri for his contributions and achievements.
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A running joke goes that lifetime achievement awards are usually a sign for people to hang their work boots and retire. But no award has put a stop to this creative mind. Piyush has, since then, acted in movies and authored the book Pandeymonium: Piyush Pandey on Advertising. Over the years, Piyush’s exemplary work has broken barriers and creative boundaries with aplomb. As Amitabh Bachchan said about working with the ad man, “My own personal experiences in working with this most vibrant mind have been educative and enlightening.” It’s easy to forget that Piyush didn’t start in advertising nor did he come with special qualifications. Yet he harnessed his talent, seized every opportunity (some on the sly) and changed the Indian advertising industry forever.

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Going for Glory: First Blind Football Camp Kicks off in Mumbai

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Recognising the sporting abilities of the visually impaired, the Indian Blind Football Federation (IBFF) organised a blind football demo game and awareness camp in Mumbai on February 12. The event focused at raising awareness about their sporting abilities and to promote the game. A five-players-a-side game, blind football is played on a futsal ground (an artificial indoor arena enclosed on all sides) with two sighted goalkeepers. During the game, the players follow the sound of the ball, which has bells inside.

The Indian Blind Football team ranks 23 in the world, says the Federation.

The game was kicked off by actor Shriya Saran who is the brand ambassador for blind football in India. The Federation has been conducting various talent scouting camps throughout the country, and the one organised in Mumbai also looked at building a blind football team in the city.
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On the occasion, a demonstration game was conducted between players representing Wilson College against a team comprising members of Xavier's Resource Center for the Visually Challenged (XRCVC) and other institutions.

Wilson College won the game.

[caption id="attachment_87417" align="aligncenter" width="500"] Winning team player, Azhar[/caption] The IBFF, which is promoted by Society for Rehabilitation of the Visually Challenged, Kochi - a registered NGO working with the sector since 2002, is affiliated with the Paralympic Committee of India. The federation also plans to set up the first Blind Football Academy in Kochi, where talents will be identified and brought on for a long-term basis, offering intensive training, fitness, tactical skills. Follow the IBFF on Facebook here or visit their website here.

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300 Mumbai Students Worked Every Sunday for 2 Years & Gifted 107 Toilets to a Village!

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Students of Kishinchand Chellaram (KC) College in Mumbai have constructed 107 toilets in the village of Karvale in Maharashtra to help it become Open Defecation Free. Considering that millions of people in India do not have access to toilets, the process of making India Open Defecation Free (ODF) needs to be taken up at a micro level, house by house, village by village.

In an impressive feat, students of Kishinchand Chellaram (KC) College in Mumbai have constructed 107 toilets in the Karvale village in Palghar district, and have managed to construct one toilet per family residing in the village.

The initiative has been taken up by the National Service Scheme (NSS) of the college. In 2005, the NSS unit conducted a camp in Karvale village to build one toilet for a school. None of the families in the village had a toilet and it was upon visiting the village that the students realized the gravity of the issue –they then decided to extend the project.
“To us, for whom it is obvious to have a toilet in the house, the plight of the villagers without any access to toilets was beyond imagination.Girls and women in the Karvale village had no choice but to get up at dawn or to wait until night to answer nature’s calls. Many girls dropped out of school after they started menstruation because of the unavailability of toilets,” says Simran Brijwani, NSS volunteer & student of KC College.
After gaining the trust of the villagers through frequent visits, the volunteers started spreading awareness about the importance of sanitation and hygiene among villagers. In the beginning, the response was slow, but gradually, they were able to make the villagers understand the importance of having a toilet in their house.
Also read: TBI Blogs: Dear PM Modi, Want India to Go Open Defecation Free? Then Let’s Build Well-Designed Toilets!
The students then decided to provide better sanitation facilities for the villagers and make the village ODF. The initiative picked up pace in 2015 and the students constructed 49 toilets that year. In 2016, over 300 student volunteers constructed 67 toilets in the village to reach the target under the guidance of NSS programme officer Dr. Satish Kolte.

The students now visit the village every Sunday to complete the construction work. For the last three months of the project, they worked in shifts from morning to evening and visited the village every day.

“Most of us had no idea how a toilet was constructed. It was our seniors and programme managers who taught us everything from scratch. We did everything from digging the soak pit in the ground to laying bricks to finally painting the walls of the toilets. It has been a good experience,” says Simran.
The students also started creating awareness about literacy by building a community centre in the village and distributing reading & writing materials. Among other initiatives, they have also helped the villagers set up a farmers’ market, trained local women to make different utility artefacts and conducted health check-up camps.
“The motto of the NSS unit is ‘Not me, but you.’ Putting others’ needs before our own is something we are often taught as a part of our culture. Our project is just a projection of that thought. We received tremendous support from the villagers. They would prepare food for us, provide clean drinking water and even help us whenever possible. There are over 100 families in the village and now we have constructed a toilet for every house! It is such a great feeling,” concludes Simran.

Also read: Jharkhand’s First Cashless Wedding Took Place after the Guests Built a Toilet in the Groom’s Home

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At 500 kg, Eman Ahmed Is the World’s Heaviest Woman. Meet the Indian Doctors Saving Her Life!

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Eman Ahmed hasn’t stepped out of her house in 25 years. The Egyptian woman is barely 36 years old. Weighing 500 kg, Eman has the unfortunate distinction of being one of the world’s heaviest women. Her story has made it to the headlines in recent days, as she landed in India for treatment that will knock off her kilos and enable her to lead a regular life again.

The Save Eman campaign is an initiative by Mumbai’s Saifee Hospital lead by bariatric surgeon Dr Mufazzal Lakdawala.

Dr Muffazal heads the Institute of Minimal Invasive Surgical Sciences and Research Centre at Saifee Hospital, where Eman has been admitted. He has been in the public eye for over a week now, as his patient made her way past bureaucratic and logistical obstacles to land in Mumbai on February 11. Dr Muffazal was approached by Shaimaa Ahmed, Eman’s sister, who had been seeking medical help across the world. He took up the case pro bono, and went to visit her in January for preliminary assessments.
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Saifee hospital stepped in to assist with a special facility meant exclusively for Eman. Huzaifa Shehabi, the hospital’s chief operating officer, said, “The immense trust, confidence and hope that Eman and her family have reposed in the hospital is a matter of pride not only for the hospital but for the entire medical fraternity in India.” The facility for Eman spreads over 1,000 sq. ft. and includes an attendant’s room, a scrub room, and toilets. The patient’s cabin has also been furnished with bariatric equipment as well as special aids, keeping in mind Eman’s excessive weight.

A team of 15 doctors and medical professionals have come together to treat Eman on pro bono basis.

Among the team, Doctors Kamlesh Bohra, Abizer Mankad and Aparna Bhasker were part of the contingent that brought Eman to India. Bringing the patient to India required special attention, including a special bed which was used to transport her throughout her journey. Special evacuation measures had to be undertaken — a crane was used to lift the bedridden Eman out of her house. She flew to India, with her family, on an Egypt Air cargo flight specially loaded with medical equipment.
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Obesity is not Eman’s only affliction — in fact, it has led to more concerns. She also suffers from lymphedema and water retention, type 2 diabetes, hypertension, hypothyroidism, has severe obstructive and restrictive lung disease, gout and is at a very high risk of pulmonary embolism. An accident early in life also left her paralysed in her right arm and leg, and she is unable to speak. The treatment constitutes a step-by-step process that includes dietary control, physiotherapy and a variety of treatments targeted at each of her ailments. “(Eman) suffers from several medical complications due to her weight and continued immobility over the years, making her case very complex and high risk,” says Dr Muffazal. “Bringing a semblance of normalcy to Eman’s life may take a few years.”

A crowdfunding campaign is ongoing, to help Eman’s family meet the astronomical costs of the procedures.

While the doctors and hospitals have largely taken up the case at complimentary rates, Eman’s family has been unable to meet the cost of her special transportation, accommodation in India, medication and incidental expenses. Dr Muffazal, who even approached Sushma Swaraj to facilitate Eman’s travel to India, has been invested in the campaign as well. The hospital has acknowledged that it has been receiving best wishes and congratulatory notes from all over Egypt. Eman’s recovery is hardly likely to be an overnight affair. Yet the team of specialists are determined to change her life for the better. For a woman who hasn’t seen the sun in decades, that’s nothing short of a miracle. Contribute to the Save Eman campaign here.

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These Two Techies From Bengaluru Are Busting Fake News and Exposing Spam on the Internet

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The Internet is a treasure trove of information and stories. These stories have the power to make you smile with joy, cry (or yell) in frustration, or reaffirm your faith in humanity. But often, they can also fool you. You might think that your intestines are lined with undigested noodles or that Mumbai is the new breeding ground for the Ebola virus. Yet many of them are untrue, and two techies are out to prove it.

Check4Spam, founded by Bal Krishn Birla and Shammas Oliyath, debunks these internet rumours, one post at a time.

It was Shammas, an IBM employee, who came up with the concept in 2015. “I am an avid social media user,” he says. “I realised that so many of the stories circulating on Facebook and Whatsapp were complete hoax. But convincing people can be difficult without proof.” A string of misleading posts changed his mind, and Shammas picked up a Wordpress site and began posting. As a project along with regular work, his posts were initially sporadic. Things picked up when Shammas was joined by Bal Krishn, a self-confessed serial entrepreneur, in 2016.
“We have a few things in common—we are techies, share a love for music (the two have worked together on music projects) and are invested in social causes," says Bal Krishn. “I take care of the tech issues while Shammas does most of the hard work. Fake news has great impact, particularly among older people who aren’t always as tech savvy. We receive these posts and verify whether they are in fact true.”
Users can share their concerns via WhatsApp, the duo researches it and responds to the queries.

Check4Spam receives over 100 messages per day, and puts up an average of 2 to 3 debunking posts on its website daily.

Many stories are obviously fake, easy to detect with Google searches and online tools. But both Bal Krishn and Shammas agree that the popularity of some of these posts can make it very difficult. The duo wades through pages of rumours and false information, till they find the right sources.
“Many of the queries sent to us by people are stories we have already covered before. I usually let them know about the story,” Shammas says. “For the rest, I use my lunch break—and nights—to research and post them on the website. Picture-based stories and information can fill up many pages of Google - I have sometimes checked over 40 pages of search results before I found the facts.”
The duo also gets in touch with families, corporations and anyone involved with the circulated stories for fail-safe checks.
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A bewildering variety of rumours and false stories abound on the Internet, waiting for people to lap them up. Bal Krishn says, “Some posts are meant to malign people or have some purpose, but we find that many fake posts in India are only meant to create nuisance.” Shammas finds a great deal of propaganda posts doing the rounds. “Some time earlier, news began doing the rounds that Mumbai’s forthcoming Shivaji statue will be made of solar cells. The post was beautifully written and very convincing. We found that it was just a hoax to counter the criticism the statue’s erection had been receiving.” A nationalist angle makes people very susceptible to such posts. Bal Krishn recalls a post that even fooled him. “A post declared that Bhagat Singh, Rajguru and Sukhdev were hanged on February 14, Valentine’s Day. Even I have probably shared it at some point,” he says. “But this time, we researched and discovered they were hanged in March. Now we have a post about it on the website.”

Check4Spam is a self-funded project. While Bal Krishn manages tech, Shammas handles the research.

The lack of people for on-ground research can often present a hindrance. The website is currently seeking volunteers which the duo hopes will help them cover stories faster and more efficiently. “Everyone is frustrated with social media,” Shammas says. “We have seen that people often debunk these facts for themselves. If they share it with us and others, that would make a lot of difference.”
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Developed between full-time ventures and a plethora of commitment, Check4Spam is a labour of love. As Bal Krishn says, “We love doing this. When we now find people themselves checking and pointing out spam posts, we feel great.” Send posts for verification, and volunteer queries, to Check4Spam via WhatsApp on +91 90350 67726.

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